Fabletics Hits the Online Market with a Bang

Fabletics is a well-established business owned by a woman named Kate Hudson. Recently, the business has been in the timeline due to brilliant growth it is experiencing. Fabletics has been in operation for the last three years and is doing extremely well and promises to keep with the trend judging from its current progress. Kate had the feeling that women needed great workout clothes that are comfortable and easy to clean. Driven by the urge, Kate opened Fabletics as a platform where women could find whatever they needed. The business has been experiencing growth in their customer base hence recording more profits. The company operates on subscription membership program where its clients subscribe to stay informed about what Kate is about to release before making orders.

 

This program greatly influences the rising number of sales recorded each month.

Within a period of 3 years that Fabletics has been in operation, it has recorded over $250000000 regarding sales which signifies Kate’s success. Kate together with her team of employees takes credit for their excellent progress within the business firm. Kate and her team often introduce new strategies projected to improve the business. Since establishment, Kate’s company has remained loyal to their customers and always deliver more than they should expect. In return, the customers have remained loyal and more keep flowing in millions which means healthy business for Fabletics even in the future.

 

Even though Kate likes the idea of a physical store, she agrees that online marketing created and will continue creating a conducive environment for her business. It’s from her research on companies like Apple and Warby Parker that she decided to introduce the reverse showroom model into Fabletics. The successful business woman happily agrees that the reverse showroom was the breakthrough for her business. Kate is passionate about fashion and particularly women fashion and therefore the reverse showroom model works as the best opportunity for her. The model enables her to deeply research the culture of women in a particular area. Also, the information gathered keeps her posted with what she is expected to deliver to her customers in the next release. Additionally, she uses the information obtained to update the stock in her already existing physical stores. The model leaves a majority of her customers happy with what they receive and always eager to know what will be in the next release.

 

Currently, Fabletics owns a couple of physical stores in Florida, California, Hawaii and other areas. However, in the next one year, the business plans to open at least three more physical stores as a way of expanding their operations. Kate’s success and mode of business are giving big companies like Amazon a run for their money. Although, Fabletics has been in the industry for less than a decade its progress promises a lead in the coming years. The business firm has always remained faithful to its customers and always delivers trending items at an affordable price. The two attributes have created Kate and her company a good reputation hence an enormous and loyal customer base.