Fabletics is taking the lead from other companies that may have had the reign as the leader in athletic clothing. There is no surprise when it comes to this if one looks at the track record that Kate Hudson has. She has not been playing around when it comes to building her athletic clothing company. Even though this is a brand that is designed exclusively for females, Kate Hudson has still managed to gain a lot of interest because Fabletics also has a brother company called FL2. This is how Kate Hudson, Don Ressler and Adam Goldenberg have been able to provide athletic clothing for men as well. It is all a great part of the strategy that Kate Hudson has put in place.
She wants to be a dominant force in athletic clothing, and she wants to connect with her consumers through social media. She knows that she can take control of the outlet clothing market because she already has people that are going to embrace what she has been doing so far.
Kate realizes that she can open more physical stores because she has already been building her brand up. She knows that people are excited about the new stores, and her customers are still trying to find out what she wants to bring when she shifts directions from the website to brick-and-mortar stores. People that have been ordering online are getting a chance to actually try clothes on now. One thing that take Hudson has been able to do is make people see that athletic clothing does not have to be boring. There may have been many people that have been struggling with trying to find clothes that will be comfortable enough to workout in on a regular basis. There may have been people that have not had any clue about how they would build their athletic clothing wardrobe because they did not have any garments that they were excited about.
What Kate Hudson hopes to do with her brand of athletic clothing is make people aware of her brand. She wants people to become excited about working out. She wants to make people feel that they have a lot of choices when it comes to picking garments for the workout process. This is why she puts so much emphasis on style. This is also the reason why she takes the initiative to create clothing that women will appreciate.
Kate Hudson is a multi-millionaire that could be doing a lot of other things with her time. She has a lucrative movie career, and she is still working on movies right now. She has not taken on as many roles as she could, however, because she has spent so much time building the Fabletics brand. She has even become an award-winning entrepreneur thanks to her dedication to the building of Fabletics. It shows that she is focused and determined to make this company a staple in athletic clothing communities. She is serious about the elevation of her brand.