Fabletics Hits the Online Market with a Bang

Fabletics is a well-established business owned by a woman named Kate Hudson. Recently, the business has been in the timeline due to brilliant growth it is experiencing. Fabletics has been in operation for the last three years and is doing extremely well and promises to keep with the trend judging from its current progress. Kate had the feeling that women needed great workout clothes that are comfortable and easy to clean. Driven by the urge, Kate opened Fabletics as a platform where women could find whatever they needed. The business has been experiencing growth in their customer base hence recording more profits. The company operates on subscription membership program where its clients subscribe to stay informed about what Kate is about to release before making orders.

 

This program greatly influences the rising number of sales recorded each month.

Within a period of 3 years that Fabletics has been in operation, it has recorded over $250000000 regarding sales which signifies Kate’s success. Kate together with her team of employees takes credit for their excellent progress within the business firm. Kate and her team often introduce new strategies projected to improve the business. Since establishment, Kate’s company has remained loyal to their customers and always deliver more than they should expect. In return, the customers have remained loyal and more keep flowing in millions which means healthy business for Fabletics even in the future.

 

Even though Kate likes the idea of a physical store, she agrees that online marketing created and will continue creating a conducive environment for her business. It’s from her research on companies like Apple and Warby Parker that she decided to introduce the reverse showroom model into Fabletics. The successful business woman happily agrees that the reverse showroom was the breakthrough for her business. Kate is passionate about fashion and particularly women fashion and therefore the reverse showroom model works as the best opportunity for her. The model enables her to deeply research the culture of women in a particular area. Also, the information gathered keeps her posted with what she is expected to deliver to her customers in the next release. Additionally, she uses the information obtained to update the stock in her already existing physical stores. The model leaves a majority of her customers happy with what they receive and always eager to know what will be in the next release.

 

Currently, Fabletics owns a couple of physical stores in Florida, California, Hawaii and other areas. However, in the next one year, the business plans to open at least three more physical stores as a way of expanding their operations. Kate’s success and mode of business are giving big companies like Amazon a run for their money. Although, Fabletics has been in the industry for less than a decade its progress promises a lead in the coming years. The business firm has always remained faithful to its customers and always delivers trending items at an affordable price. The two attributes have created Kate and her company a good reputation hence an enormous and loyal customer base.

FABLETICS COMMERCIAL – (Recap of article) FASHION AND FITNESS WITH FABLETICS

Kate Hudson is closely involved with all aspects of her company called Fabletics. They create a fashionable line of active sportswear for men and women. With its latest commercial, Hudson determined that marketing herself, wearing outfits in her daily routine, might appeal to her customers and result in higher interest and sales. About 70% of the video footage was done with her iPhone and aimed at showing how Hudson’s lifestyle is supported by Fabletics outfits. “We asked Kate to mimic how she shoots her own content and do what she does for social media,” said Shawn Gold, chief marketing agent for Fabletics. “She directed the commercial from that perspective.” The format resulted in 60 seconds of “moments” that might be an Instagram on social media rather than a commercial. The company hopes to show how its products can enhance a similar lifestyle for its customers on mysubscriptionaddiction.com.

Fabletics is a company that combines fitness with fashion, and its use of high design in quality fabrics has resulted in rapid popularity with both women and men. New members are awarded their first outfit at the reduced price of $25. Sizes range from Small to Extra extra large, and members are given a short quiz to determine life styles, preferences, and other items which can be used to personalize service on Facebook. In response to the personalized lifestyle quiz, suggestions are presented, and favorite colors and fabrics are shown. The high style active wear is designed to transition from the gym to real life. Yoga pants, leggings, tops, tees and more come in all sizes. New styles come out each month to inspire fitness, and much use is made of fabric design, especially on pants. Innovative styles with back and sleeve designs are popular on shirts. High use of videos online give the customer opportunities for selection.

In response to the personalized lifestyle quiz of Fabletics, suggestions are presented, and purchase may be made as a guest or a ViP Member. As a part of the VIP paid Membership program, a fee is paid each month. If shopping is not desired that month, notification must be given by the 5th of the month, and no fee will be charged. If there is no deadline notification, a $49 fee is charged and can be used for credit or saved for future purchases. VIP members are given 50% discounts, earn points for free items, and have free shipping for over $49. Membership can be canceled at any time.

Kate Hudson often features favorites and suggestions from her own closet. With popular creative designs, she has encouraged fitness for those who simply want to be fashionable. Changing life styles is a very positive result of shopping at Fabletics.

Italian Fashion Powerhouse Goes Fur Free as More Designers Urged to Follow Suit

Giorgio Armani announced on March, 2016, that the Armani Fashion Group will stop using fur in all of its designs and products. The announcement was made following an agreement reached with both the Fur Free Alliance and the US Humane Society. In the announcement, Armani said that his company will no longer produce, design, sell or feature fur products starting with its 2016 fall collection.

Designers Caving in to Anti-Fur Protests

In his statement, Armani said that the group has agreed to halt and desist from using fur and fur products in all their future collections. This comes after years of pressure and lobbying from the Fur Free Alliance and other animal rights groups. The Fur Free Alliance has incorporated over 40 organizations that fight to protect animals and are situated in about 28 countries.

In recent years, there has been numerous anti-fur protests from these organizations. Designers like Giorgio Armani, Hugo Boss, Tommy Hilfiger, Ralph Lauren and Calvin Klein have all agreed to discontinue using animal fur and have instead begun adopting faux fur that is artificially made. Fashion designers and companies that have agreed to go fur-free have been widely praised for their stand against animal cruelty.

About JustFab

JustFab is a famous online fashion retailer that sells its products through a subscription process. The company was formed in 2010 by Adam Goldenberg and Don Ressler. It operates in the E-commerce industry and offers shoes, jewelry, denim clothes and handbags to all its loyal clients. It has three division namely: Fabletics, FabKids and ShoeDazzle. The company mainly offers a highly personalized shopping experience that is based on its member’s fashion preferences.

The company values all its members and insist that they always come first. JustFab on youtube value the styles and preferences of their customers and try to design their products according to customer demand. This form of total quality management has been implemented across all its subsidiary divisions and has made the firm a clear favorite in the market. By offering clients exactly what they are looking, the firm helps to save them a lot of money.

Fabletics Spring/Summer 2016 Line Brings Passion To Workout Fashion

Exciting, on-trend, and super-wearable are seldom words used to describe workout clothing, but Fabletics Spring/Summer 2016 line sets a new standard for gym wear. This ultra-fashionable line of mix and match separates is so easy to wear that it’s perfect for lazy day lounging, but it’s made to stand up to intense training and will take you from a run in the park to yoga, weight lifting, or a gym session in comfort and style.
Co-founded by actress, style icon, and fitness enthusiast Kate Hudson, Fabletics is a new line of active wear that combines function, fashion, and fit to create the ideal workout wardrobe. Yoga pants, leggings, joggers, tights, and capris are available in an eye-popping variety of florals, geometric prints, and vibrant solid colors, all made from fitness-focused stretch fabrics that move with your body.

Fabletics bottoms coordinate perfectly with a full range of tanks, tops, and sports bras that you can mix or match to create outfits that will inspire you to peak performance, no matter what your activity. From all-stretch yoga tops that move with you to lightweight tees, tanks featuring mesh panels, and running tops with a moisture-control, chafe-resistant layer, Fabletics has you covered with Kate-approved workout wear that’s both top quality and surprisingly affordable. The full Spring/Summer line is available through The Clothes Maiden.

Fabletics is a collaborative effort in which Hudson works with Don Ressler and Adam Goldenberg, the co-CEOs of online subscription-based fashion retailer JustFab, Inc. The Fabletics line was created specifically to fill what the three perceived as a glaring gap in the marketplace; there were plenty of luxury activewear brands, but none that combined quality and affordability. Fabletics does just that, providing top quality separates at accessible prices.

Launched in 2013, Fabletics now operates in United Kingdom, Germany, France, Canada, Australia, Spain, the Netherlands, and the US. In 2015 a men’s line, FL2 was inaugurated, and six retail locations were opened in the US.

Hudson’s commitment to fitness and family, along with her status as a fashion leader, makes her the ideal example of the Fabletics slogan on The Clothes Maiden, “Live your passion”. The line lives up to its stated mission of creating high quality, on-trend clothing that inspires people to stay active but is available at affordable prices.