Mr. Jose Auriemo Neto concluded his education at the FAAP University of Sao Paulo. In 1993, he joined the family business JHSF Participacoes S. A. which is one of the largest real estate development corporations in Brazil. JHSF specializes in residential and commercial projects. Now, Mr. Jose Auriemo Neto is the Chief Executive Officer and Chairman of the corporation.After joining the JHSF, Mr. Jose Auriemo Neto started building up his skills at several leading and non-leading positions. In 1997, he was appointed as the leader of a significant project and developed company Parkbem, specializing in parking lot management.
A year later in 1998, Mr. Jose Auriemo Neto set out to develop the first shopping destination owned by the JHSF Participacoes S. A. He was the successful leader of the shopping center called Shopping Santa Cruz.The next significant win for Mr. Jose Auriemo Neto in his career came in 2009. He secured a stellar partnership with a few luxury fashion brands such as Jimmy Choo and Hermes, among others. They opened their boutique in another one of the shopping centers of the JHSF called the Cidade Jardim.
The shopping center is one of the most successful projects in retail and shopping that the JHSF has ever worked on to this day.A few years later, Mr. Jose Auriemo Neto attracted the attention of Valentino as well. The Brand opened the first RED Valentino boutiques in Brazil and launched for the first time in Brazil with JHSF by their side.Mr. Jose Auriemo Neto was appointed as the Chief Executive Officer of the real estate corporation after he developed one of his ideas. He picked out and thought of a luxury residential area completed with a shopping tower as well as several parks and places for eating out. The success of the project brought the promotion.