In 2008, Jay Z signed a 10 year $150 million dollar deal with Live Nation. Now that the deal is approaching expiration, many are speculating if Roc Nation will be bought outright. Some sources say that Live Nation want to continue its relationship with Jay Z but wants out of the recorded music side. Some of Roc Nation’s biggest artists are: Shakira, Rihanna, Jay Z, Meek Mill and Fat Joe. Top Roc Nation executive Desiree Perez met with the CEO of Universal Music Group in Santa Monica, CA. This is sparking rumors that Universal Music Group may be looking to purchase Roc Nation.
This is a major move that could provide Jay Z with resources to develop new artists and push his streaming service Tidal to the forefront. Currently, Tidal is in competition with Apple Music and Spotify.Desiree Perez is an entrepreneur in the entertainment industry. She is the executive officer of Roc Nation, who offers management and development services to musicians. She also runs activities at SC Enterprise which is a firm owned by Jay Z. Desiree has over 20 years experience in the entertainment industry. She is married to the director of Roc Nation Sports Agency Juan Perez.
Desiree works closely with Jay Brown, Chaka Pilgrim, Jana Fleischman and TyTy Smith.Desiree Perez is a proven skilled negotiator securing lucrative deals for Beyonce and Rihanna. She arranged the sold out Formation World Tour in 2016. That same year, she helped Rihanna sign with Samsung. She has also assisted in negotiating contracts for baseball players and other sports athletes. Desiree helped Jay Z launch a sports bar and lounge in New York City. The bar is over 12,000 square feet with several sports areas to watch live games.