The Brazilian banking industry has in the recent years continued to experience massive growth because of sound leadership and management at most of the financial institutions in the country. Bradesco is a perfect example of such institutions because it prides itself of very total and professional leaders like Luiz Carlos Trabuco Cappi. Luiz is a very popular figure in the Brazilian banking industry because of his many years of service at Bradesco where has been able to handle high profile credit and financial operations.
He is a very influential banking professional that has been able to interact with many business and political leaders in Brazil. Luiz Carlos Trabuco Cappi is an opinion leader in the banking industry and that is why most of his ideas and opinions are normally published in most newspaper magazines and newspapers. Bradesco is the second largest bank in Brazil that has been in operation for close to seven decades.
Luiz Carlos Trabuco Cappi was appointed as Bradesco’s fourth president because of his past achievements and his commitment to the company. He was considered for his position because of his familiarity with the company culture and operations. Luiz has vast experience in strategic matters such as private pension and marketing, and it is very interesting to know that he was the youngest vice present at the bank when he was 47 years old. His time as the head of Bradesco Seguros was very eventful and was marked with a wide range of achievements. Bradesco Seguros is the bank’s insurance segment and Luiz managed to increase its market share by 2% and general profitability by up to 9%.
Luiz Carlos Trabuco Cappi graduated with a philosophy degree from the Sao Paulo University and later received a postgraduate degree in socio-psychology from the school of Sociology and Politics at the University of Sao Paulo. Luiz was born and raised in Amador Aguiar in Marília (SP) where he completed his elementary school before moving to Sao Paulo for his higher education. He is known for wearing discreet suits and reluctance to show any outward sign of wealth.
He is known to measure his words when speaking and that is why he has been able to establish strong relationships with colleagues over the years. Luiz had worked from the company for over four decades before being appointed as its president and CEO. He joined the company close to five decades ago as a junior clerk at the bank’s Marilia branch. He has since then risen through the ranks to the top leadership through his sheer determination and professionalism. Luiz served at the branch for two years before he was transferred to Sao Paulo to work at the headquarters. His commitment to duty led to his appointment as the bank’s marketing director in 1984 because of his expertise in marketing.
Luiz Carlos Trabuco Cappi served as the head of marketing for eight years before being moved to Bradesco’s private pension company. He remained as the executive director for the private pension’s company where he served for six years before being appointed as Bradesco’s vice president in 1999. He became Bradesco’s president in 2003 and has since then played a critical role in the bank’s recent growth. In addition, Luiz previously served on the bank’s board of directors as a member between 1999 and 2005. He is always remembered for his efforts to modernize Bradesco’s publicity when he was the head of the marketing department. He has a better understanding of the bank’s overall organizational culture, mission, and operations. Luiz’s main objective is to make Bradesco as the market leader.