Italian Fashion Powerhouse Goes Fur Free as More Designers Urged to Follow Suit

Giorgio Armani announced on March, 2016, that the Armani Fashion Group will stop using fur in all of its designs and products. The announcement was made following an agreement reached with both the Fur Free Alliance and the US Humane Society. In the announcement, Armani said that his company will no longer produce, design, sell or feature fur products starting with its 2016 fall collection.

Designers Caving in to Anti-Fur Protests

In his statement, Armani said that the group has agreed to halt and desist from using fur and fur products in all their future collections. This comes after years of pressure and lobbying from the Fur Free Alliance and other animal rights groups. The Fur Free Alliance has incorporated over 40 organizations that fight to protect animals and are situated in about 28 countries.

In recent years, there has been numerous anti-fur protests from these organizations. Designers like Giorgio Armani, Hugo Boss, Tommy Hilfiger, Ralph Lauren and Calvin Klein have all agreed to discontinue using animal fur and have instead begun adopting faux fur that is artificially made. Fashion designers and companies that have agreed to go fur-free have been widely praised for their stand against animal cruelty.

About JustFab

JustFab is a famous online fashion retailer that sells its products through a subscription process. The company was formed in 2010 by Adam Goldenberg and Don Ressler. It operates in the E-commerce industry and offers shoes, jewelry, denim clothes and handbags to all its loyal clients. It has three division namely: Fabletics, FabKids and ShoeDazzle. The company mainly offers a highly personalized shopping experience that is based on its member’s fashion preferences.

The company values all its members and insist that they always come first. JustFab on youtube value the styles and preferences of their customers and try to design their products according to customer demand. This form of total quality management has been implemented across all its subsidiary divisions and has made the firm a clear favorite in the market. By offering clients exactly what they are looking, the firm helps to save them a lot of money.